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E-commerce: Implementing

Global Marketing Strategies

EnglishEnglish

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Utvärderingsrapporten E-commerce: Implementing Global Marketing Strategies, är från april -99 och är på 225 sidor engelsk text. Rapporten innehåller:

E-commerce Business Imperative

  • The Global Marketplace
  • Growth of the Internet, Intranets, and Extranets
  • Trend Toward Supply Chain Integration
  • Exploding Web Demographics
  • Virtual Corporation Concepts Growth
  • Business-to-Business Commerce
  • Business-to-Consumer Commerce
  • The E-commerce Benchmark Web Site
  • The RosettaNet Standards Initiative

E-commerce Basics

  • E-commerce Features
  • E-commerce Software
  • Catalog-based Purchasing
  • Electronic Payment Systems
  • Web-based Electronic Data Interchange (EDI)
  • Transaction Methods
  • Digital Money Concepts
  • Security Approaches in E-commerce
  • Legal Issues

E-commerce Benefits

  • Expanded Sales Universe
  • Additional Sales Channel
  • More Targeted Marketing
  • Reduced Cost of Sales
  • Shorter Purchasing Cycles
  • Communities of Interest
  • Pricing Alternatives

E-commerce Issues

  • Invisibility of Customers
  • Lack of Accessibility to Customers
  • Low Rate of Closing Web Sales
  • Security Transactions
  • Privacy Issues
  • Payment Processing
  • Bookkeeping Problems
  • Lack of Standards
  • Congestion
  • Network Quality Issues
  • Business Culture Conflicts

E-commerce Marketing Strategies

  • Superior Customer Service
  • Customization of Products and Services
  • Maximized Buying Convenience
  • Giveaway Programs
  • Free Trial Periods
  • Interactivity

E-commerce Communities

  • Knowledge Audits
  • Online Directories
  • Focused Discussion Groups
  • Customer Profile Databanks
  • Information Sharing

E-commerce Services

  • Multichannel Marketing Strategies
  • Use of Intelligent Agents
  • E-commerce Marketing Managers
  • EDI over the Internet

E-commerce Intermediaries

  • Electronic Clearinghouses
  • Marketplace Concentrators
  • Virtual Trading Communities
  • Information Brokers
  • Transaction Brokers
  • Multimedia Content Delivery
  • Online Software Resellers

Online Advertising

  • Digital Marketing Issues
  • Online Demographics
  • Online Communities
  • Push Technologies
  • Webcasting

Financial Services Online

  • Internet Banking
  • Insurance Online
  • Mortgage Services
  • Stockbrokers
  • Online Trading
  • Financial Services Software Tools
  • Specialized Software Tools

Electronic Stock Markets

  • Global Reach and Integration
  • Round the Clock Trading
  • Trading Floors Go Out of Style
  • Disappearance of Intermediaries
  • Online Brokers (12 Major Operations)
  • Regulatory Climate
  • The Reliability Issue
  • Online Initial Public Offering (IPO) Auctions
  • Toward Personalized Stockmarkets
  • Online Stockmarket Examples

Software and Hardware Products

  • Most Suitable Online Products
  • New Software
  • Software Upgrading
  • Customer Support Services

Business Purchasing Online

  • The Extranet Solution
  • Equipment
  • Durable Goods
  • Instruments
  • Wholesaling

Professional Services Online

  • Online Issues with Professional Services
  • Doctors
  • Telemedicine
  • Lawyers
  • Accountants
  • Consultants
  • Experts
  • Agents

För en mer detaljerad beskrivning se den engelska!


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