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Computer Technology Research Corp.

Web Site Success:

Strategies, Benchmarks, and Best Practices (Special Edition)

English English

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Utvärderingsrapporten Web Site Success: Strategies, Benchmarks, and Best Practices, är från mars -99 och är på 127 sidor engelsk text. Rapporten innehåller:

Executive Summary

  • What's Next?
  • Revenues Explode
  • Online Business Models -- Complex Yet Rational
  • The Bar is Rising
  • Cyber-success is a Moving Target
  • Following the Dream
  • Groundwork for Setting Up Business Online

Online Market Awareness

  • How to Achieve Success on the Web
  • How Long to Profitability?
  • Investment Levels Reflect Expectations
  • Hits Versus Sales
  • Web Experience Creates New Demands
  • Who Are Your Online Customers?
  • Online Market Demographics
  • Gender, Income and Education
  • Work Responsibilities
  • The 'Net Pervades the Workplace
  • Corporate Benefits Reflect Level of Access
  • Job Growth and the Internet
  • The Future of the Online Market
  • Web Business Strategies for Meeting Customer Needs

Operational Decisions

  • Retail Versus Distribution Versus Manufacturing
  • Small Business Versus Corporate Business

Archetypes of a Web Presence

  • Introducing the Consumer-oriented Web Site (Business-to-Consumer) Archetype
  • Introducing the Business-oriented Web Site (Business-to-Business)Archetype
  • Marketing and Promotional Strategies Used by Online Business

Traditional Versus Online Advertising

  • The Changing Banner
  • The Issue of Revenue
  • Promoting Your Web Site
  • Using Displays Strategically
  • Limitless Online Advertising
  • Intercepts and Pop-ups
  • E-mail Versus Bulk E-mail

Search Engines, Directories, Newlists, and Communities

  • Working the Engines and Directories Actively
  • Submission and Tactics, Keywords, Fields
  • Services and Sources for Search Strategy
  • Directories: General Business Versus Specific Industry
  • Directory References and Resources
  • Co-marketing and Branding

Customer Base and Offline/Online Synergy

  • Offline Customer Relations as a Strategic Advantage
  • Migrating Customers to the Web
  • Influence of Increasing Bandwidth
  • Security and Privacy
  • Personal Privacy and Public Policy
  • Progress and Inevitable Technology Adoption
  • Corporate Privacy

Web Site Design and Development

  • Internal Versus External Design Control
  • Web Site Expansion Paths
  • Change and Site Expectations
  • Beyond Sales and Catalogs
  • Web Style -- Form Follows Function
  • By Business Purpose
  • By Site Design Purposes
  • Waypoint Versus Destination Sites
  • Community Building on Your Site

Benchmarks of Successful Design and Implementation

  • Components of Web Capacity
  • Background Demographics
  • Domains and Businesses Managed Online
  • Dedicated Web Staff
  • Web Site Business Types
  • Products Consumers Want
  • Services Available Online
  • Purposes for Web Site Vary
  • Success Metrics
  • Profitability and Revenues
  • 1997 Full-year Revenue
  • Key Indicators for Profitability
  • Annual Revenue Growth Comparison
  • Primary Business Type
  • Typical Size of Web Site Transactions
  • Web Site Transactions per Month
  • Percent of Revenue from Online Presence Grows with Time
  • How Web Site Orders Are Placed
  • How Web Site Payments Are Received
  • Automated Processing for Payments
  • Automated Processing Upgrade Cycle

Web Site Investment Patterns

  • Frequency of Upgrades
  • 1998 External Budget: Site Upgrades/Development
  • What Web Sites Are Buying
  • Types of Automation Investments
  • Sources of Revenue

Best Practices for Web Site Excellence

  • Roadmap to Best Practice Decisions
  • Personalizing and Humanizing the Web
  • Responsiveness and Personalization
  • Multimedia Brings TV-like Presence to the Web Site
  • Human Contact: Conferencing/Telephony

Networks and Security

  • Security and Customer Confidence
  • Hosting Choices
  • Reasons for Hosting Internally
  • Reasons for Hosting Externally

Site Design and Navigation

  • Web Site Design Tools
  • Specific Sets
  • Site Navigation

Applied E-commerce

  • More Than A Single Definition
  • General E-commerce Systems
  • Specific Catalog Software and Services
  • Specific Payment Processing Software
  • Specific Payment Processing/Commerce Services
  • Mall-Site Hosting Services
  • Automated Data Interchange
  • Methodology

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Ändrad senast måndag 6 maj 2002